ORIGINS

We are bike riders who believed there was a way to make some of the best carbon wheels in the world here, in South Africa. We believed in the engineering, the skillset and we believed we could make it ourselves. 

Ten years later, South Industries have been to many a world championship, Olympics and are a consistent category winner at the Cape Epic. We have proven that it can be done, and we are just getting started. 

TODAY

At South Industries, we consider the details. We consider every option so that you can expect the perfect end result out on the open road or trail. We combine the toughest independent testing with real world testing so that we can offer you the ultimate carbon composite wheelset combining what we feel is the ideal lightness, durability and comfort.

We are a highly skilled team of engineers, thinkers and most importantly, cyclists. We wanted to build the best product in the world and still go by that motto every single day.  

We manufacture here, in South Africa, a country with deep aerospace expertise and skills. Our slogan, #handgemaak, is more than our relentless drive to create the finest carbon composite products.

FUTURE

We are always looking ahead, trying to see which trends are just marketing and which actually make a difference. We focus on the controllable items and we strive to keep making it better. 

It is more than our obsessive in-house design and manufacturing process.

It is authentic, it’s handmade.

The podium is more than the top step. The journey is more than new trails. It is a search to find the limit, to explore, to conquer.